The Evermore
The modern market is absolutely unpredictable. And yet it lives according to strict laws. The marketers need to be known to achieve maximum results in their business - that is the main task of the marketer.
Cold calculation or intuition?
"Maximum results" is a wide concept. What do professional marketers deal with?
At first glance, their work looks pretty boring. Thay learn what changes occur in the global market, how much the advertising budget of a competiting company grew and how it will affect the business development.
On the other hand, each task that they solve requires creativity. How to create branded products, how to conduct an advertising company, how to improve the product, through whom to organize and establish an effective dealer system, where to pave the way for an quick promotion...
The work in a marketing sphere is a combination of the system and directly the nature of man. It combines technology and art. Developing strategies, and building a brand are technologies of the content process. And art is in working with people. It requires talent, imagination and soul. After all, the attraction of buyers is communication, game, show.
The marketing is considered to be one of the most promising fields. This confirms the opening of new universities and specialized departments and faculties, where teachers and administration will "make" the geniuses in the field market management.
The ability to manage money competently is especially valuable quality in the conditions of financial crisis, when the purchasing power of the population is shrinking.
Search of staff is not an easy task. According to the departmental heads' of personnel management words, in order to find a personnel who will correspond.
Overalls bearing the company's logo are related to economy and practicality. A preference of corporate style involves a significant increase of costs for development.